Effectively Pitching Stories to the Media using the Five “Ws”
Whenever you want to pitch a story to a reporter or journalist as a corporate communications professional, you need to come out with a skeleton of the story you are writing before
The Cost of a Poor Communications Strategy
No one knows exactly how much poor communication costs businesses, industries, and governments each year, but estimates suggest billions all around the world.
The Importance of Corporate Communications in a Public Listed Company in Malaysia
Corporate communications in brand promotion is vital for ensuring a cohesive company image. Businesses need to have a clear strategy for how they will communicate internally and e